Digital Marketing Services
Frequency Digital provides a range of digital marketing services to businesses located along the north coast of NSW. We service Byron Bay, Tweed Heads, Ballina, Lismore and Murwillumbah
We can help you get found on Google, shine like a beacon on social networks, build your brand through display advertising, and build a solid customer database of loyal consumers. We have been in the online marketing game for over 20 years, and during that time have adapted the latest technologies to ensure we stay ahead of the game.
The goal of digital marketing is to:
- Drive traffic to your website,
- Generate leads, and
- Convert leads into customers.
To achieve your business goals it is crucial align these goals with your online marketing strategy. This is really no different to other more traditional methods of marketing. It’s a standard sales funnel but based on digital principles.
We will help you fill the funnel fast with our proven digital marketing methodology.
Digital marketing methodology
The Internet is constantly evolving and new marketing channels are opening up all the time. Take mobile for instance: Did you know that by the end of 2015 the number of mobile searches will surpass those from a desktop or notebook computer? So it makes sense to include the development of mobile and smartphone applications into your overall strategy. We can help you leverage off mobile, apps and much more to grow your business.
But no matter what device you need to target the following marketing methods will apply:
Search engine optimisation
We absolutely specialise in providing SEO services to businesses looking to gain traction in the organic results of search engines like Google.
Search engine marketing
SEM is the practice of pay per click advertising on search results. We will get you the best cost per click possible by optimising your AdWords to achieve an excellent quality score.
Social media marketing
Social media is all about engagement – sharing content with you network so they may, in turn, share it with their network. We help you build a commercial network, then strategically engage with these users to purchase your products.
Conversion rate optimisation
CRO optimises the path to purchase so that a greater percentage of your website visitors covert to paying customers. This is achieved by applying best practice UX (user experience) principles.
Email marketing has been a proven method for attracting new customers and up-selling existing ones. The advent of social networks have diminished email marketing capability, but it still has it’s place. We provide scalable CRM (customer relationship management) solutions that are relevant now – and will be in the future.
Call us on 1300 097 916 to arrange a meeting to discuss your digital marketing needs.