About

The Strategist Behind Frequency Digital

One strategist with 20+ years across national brands and hands-on local business, now applying that same thinking directly to your website, search, and conversion strategy – not a rotating cast of account managers.

Illustration of Mike Breen, digital strategist at Frequency Digital

Brands I've Worked With

National brands and mastheads I've delivered strategy, design, and results for throughout my career

news.com.au
Fox Sports
Toyota
CarsGuide
CareerOne
MySpace
MySpace
REA Group

How Working With Me Actually Works

Is this a one-person business?

Yes. I'm the strategist, designer, and the one who builds and manages every site - not a rotating account team or a disconnected production line.

I am. I personally lead the strategy and sign off on every deliverable - if extra hands are ever needed on a specific task, I still manage the process and stand behind the outcome.

Yes - Port Now, a platform I personally own and run, ranks organically and shows real results you can check for yourself, alongside the client sites shown above.

How I Work process graphic
Mike Breen

Digital Strategist

20+ years of digital strategy experience, now hands-on with every website I build.

Why Work With One Strategist Instead of an Agency

Not a sales pitch - just how every engagement with me actually works.

No Fragmented Handoffs

One person accountable for strategy, design, SEO, and conversion - not a handoff between vendors and account managers.

National Brand Pedigree

Two decades across News Corp, Toyota, and national media platforms, now applied directly to SME websites, applications and local business.

Real Hands-On Execution

Every website, ranking, and conversion improvement is personally led and overseen by me - never templated, never left to chance.

A Career Built on National Brands

Two decades across Haymarket Media, News Digital Media, and a Toyota-focused SEO role at Hothouse Interactive - strategy proven on national platforms, not learned on the job.

Website Performance Optimisation

Applied to Local Business

Frequency Consulting has run since 2008, working with local and national clients alike. Alongside it, I personally own and run Port Now - a local platform with real organic rankings you can check for yourself.

Website Conversion Optimisation

20+ Years of Experience, One Person Accountable for All of It

That experience includes a Media Sales Team of the Year award alongside colleagues at News Digital Media in 2007, and a national, SEO-focused role on Toyota's Certified Used Car platform. The same thinking is now applied directly and personally to SME websites, search, and conversion - no handoffs, no account managers, no junior staff standing in.

Let’s Make Things Happen

Whether you want to know more about how I work before reaching out, or you're ready to talk about your website, SEO, or conversion strategy, let's start with a conversation - not a sales pitch.

20+ years of digital strategy experience. One person, accountable from strategy through to launch.

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