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How I Work2026-09-24T09:57:22+10:00

How I Work

One strategist, not a rotating team. I plan and build the website, SEO, and conversion strategy myself – so nothing gets lost in handoffs.

  • Direct access to the person doing the work

  • 20+ years across search, social, and direct
  • One accountable point of contact, start to finish

I will be your single point of contact and guide you every step of the way

Mike Breen

Founder & Digital Strategy Director

Websites I’ve Designed and Built

A selection of websites I’ve designed and built

Port Now
Champagne Travel
Worthwhile
Northern Rivers Now
m-arts
Links to Life

Here’s What Working With Me Looks Like

One Point of Contact

You talk directly to the person doing the strategy, design, and execution – not an account manager relaying messages.

Cross-Discipline Thinking

Web design, SEO, and conversion strategy aren’t separate projects: I plan them together from day one, so nothing gets bolted on later.

Straight Talk, No Jargon

I explain what’s actually happening with your website, SEO, marketing, and overall strategy in simple plain English.

Real Reporting, No Spin

You’ll always know what’s working, what isn’t, and why, explained in plain terms, not buried in a dashboard full of jargon.

One Strategist, Every Discipline

Search, social, direct, and everything in between – I understand how they connect, and I can execute across all of them

Advertising

Above and below-the-line campaigns planned around where your customers really are.

Performance

Clear tracking on what’s driving enquiries, so budget goes toward what’s actually working.

Optimisation

Ongoing tuning of your site, SEO, and campaigns – not a one-off build that’s left to go stale.

Mike Breen
Mike Breen

Digital Strategist

Digital strategy that actually connects.

Websites That Actually Convert.

How a Project Usually Runs

No lengthy onboarding, no surprise scope creep – just three steps from first conversation to live results.

Discovery Call

We talk through what you need, your goals, and your current setup. No obligation, no sales pitch.

You get a clear plan and a fixed quote before any work begins – no surprises halfway through.

I do the work myself, keep you updated along the way, and don’t disappear the moment it goes live.

Grow your traffic

I combine SEO, content, and site structure to bring the right visitors to your site, not just more of them.

Visitors Bar Chart Graphic

Increase your sales

Conversion-focused design and clear calls to action turn visitors into real enquiries and paying customers.

Percentage Circles

What problem are you trying to solve?

How do I know this approach will work for my business2026-09-06T12:25:16+10:00

20+ years working across search, social, and direct marketing means the strategy is built around your business, not a template applied to every client.

I’m not sure if I need a full rebuild or just some fixes.2026-09-06T12:24:37+10:00

Most projects start with a conversation about what’s actually going wrong, not a pitch for the biggest possible package. Sometimes a full rebuild isn’t the answer.

My website, SEO, and marketing all feel disconnected.2026-09-06T12:23:40+10:00

That’s usually because they were built by different people at different times. I plan all three together, so each one supports the others instead of working in isolation.

I don’t have time to manage a big project with multiple people.2026-09-06T12:22:44+10:00

You deal with one person, start to finish – no account managers, no relaying feedback through a chain of people who didn’t do the work.

I’ve been burned by agencies overpromising on SEO before.2026-09-06T12:21:49+10:00

You’ll get plain-English reporting on what’s actually happening with your rankings and traffic, not vanity metrics dressed up to look like progress.

My website looks fine, but it’s not generating leads2026-09-06T12:20:58+10:00

A good-looking site and a site that converts aren’t always the same thing. I look at where visitors are dropping off and fix the parts actually costing you enquiries – not just the visual design.

Let’s Make Things Happen

Now you know how I work: one person, one point of contact, across strategy, design, SEO, and conversion. If that sounds like what you’re after, let’s talk about your project.

20+ years across search, social, and direct – one person, accountable from strategy through to launch.

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Digital strategy that actually connects.

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